i love all softlips they give this tingly feeling once applied so you know it is working and i have not experienced that with other lip balms. also this one is great since it contains a tint of colour for an instant lip pick me up. also is great since it contains a spf and smells amazing. i have all of the variants in their range as they have an amazing selection of flavours which are unique and not just the standard strawberry and vanilla.its nice and thin so it is easy to hold. this is def my all time fav lip balm