Softlips has been my go-to lipbalm for years! The wonderful flavours adds to its freshness (especially the french vanilla!)and yummy factor! I love the tingling sensation when you apply it and find it to be easy and smooth to apply, not leaving a thick layer of goo on your lips, but just perfect for protection. An added bonus and something that I look for is UVA and UVB protection - its SPF factor of 15+ has you covered! Apply it under lipstick or gloss or where it as is. Definitely a product to try if you haven't yet! For soft, yummy lips and whole day protection try Softlips!