There is no makeup product I love more than mascara and the Smashbox Photo Op Eye Brightening Mascara is no exception. I must confess that initially I was skeptical about this mascara when I first opened up the tube and saw the wand. I was thrilled to be proved wrong from the first moment I used this mascara. I can definitely vouch for the no smudging and no flaking and with just one coat my lashes looked bolder, longer and slightly curled! I did not particularly notice much difference to the whites of my eyes but all the other benefits had me sold! Way to go Smashbox...