I cannot get enought of this product! This has literally been my saviour! I have extremely dry skin, doesn't matter how much I moisturise, exfoliate or how good my skin looks and feels because foundation will always look dry, flat and flaky on me. I've tried various primers, bb creams and foundations developed for dry skin. Some of them will go on nice but at the end of the day it would look all dry again. This is the first product I've used continously for weeks! It glides on, covers all my perfections, moisturise my skin, keeps my skin hydrated, doesn't irritate or aggravate my sensitive skin. This product is so good that nights when I don't remove it before bed, I wake up in the morning and my skin is still hydrated! This bb water just doesn't go flaky! Ever! It also has great staying power. It withstands high temperatures and even water (I spray my face with Thermal Water to keep cool). This product means so much to me that the price is not even a factor. I'll pay for this beauty!!