After the very first 20 minute use I noticed an improvement in my skin's texture and tone. I often battle with little lines around my eyes because I work in an air conditioned building and often don't drink as much water as I should and this leads to my skin taking a knock when the cells in my skin become dehydrated. This mask obviously does not perform miracles by making deep set wrinkles disappear, but if you are like me then this cream does wonders. By rehydrating the skin cells it plumps up the skin - this is what reduces the appearance of the fine lines. I find that I see even better results if I leave this on longer than suggested. I usually apply this while still in the bath and then go about my evening routine, only removing the mask up to an hour or so later. By leaving it on longer you allow the mask to really penetrate the skin.