This product is my everday go to deoderant. The Shower Fresh variant is my favourite because it doesn't have an over powering floral scent. It smells clean and is a BO banisher. It doesn't stain your white clothing. Now they have upped the price, since rebranding the product. I usually buy 10 at a time when on sale or 3for2 making it more affordable. I also know of guys who prefers the shower fresh ladies variant over the male antiperspirants. Its non irritating as well and agreed to my very sensitive skin.