My new favorite toothpaste. I love everything about the range from the packing to the feel of it to it’s effectiveness. It does everything it says it does. It actually builds tooth enamel. Sensodyne Pronamel toothpaste is saving my teeth. I have very sensitive teeth and this works very well for my sensitive teeth.I very much enjoy using this toothpaste as part of my daily routine.This is a really great product.