Before using this toothpaste I just used the regular toothpaste brands that you would get at any store but since having used Sensodyne Pronamel, my life has changed tremendously. I love how super clean and health my teeth feels and looks. The Sensodyne Pronamel Range also made me aware of my health once again and how out teeth also requires attention in particular to what we eat. I would recommend it to any and everyone!!!! It’s the best and worth every dime