I have mixed feelings about this product.My mum and I had our reservations at first as box dye can be very daunting but we wanted to see how this product with deluxe oil care would fare on our sensitive scalp and hair . After application we were bowled over by the vibrancy of the colour and the softness in our hair.Family members were inboxing me the whole day after my post on instagram to ask me where they can get it.However after the second wash I noticed the vibrancy was gone and colour did not have that outstandind redness it initially did despite using a Loreal colour mask , my mums colour also lost its vibrancy and looked dull.Our hair also shedded despite doing the allergy test.Heres is what impressed us about this dye , our hair doesnt feel damaged or stiff as it does with previous brands and our hair is left hydrated and soft to the touch but thats about all that impressed us .