I used the Pillar Box Red shade of this brand.

It has a very gel like texture and has to be applied to wet hair. I found it very difficult to apply. I have longish hair ( but it's thin though ) and I had to use 3 boxes.

I loved the colour result, but this damaged my hair a lot.

This is a semipermanent hair color which means that it washes out after a few washes. After the first wash, my hair was already extremely faded.

I would not recommend this to others.