When I first read all the raving reviews I knew I had to try out this shampoo. When I opened the bottle, the scent of the shampoo wasn't as pleasant as I expected. However it took me a few washes to get used to the scent and now I'm in love with this shampoo. It's really reasonable for the price, and extremely foamy, so your hair is definitely squeaky clean. I can't really say it's made a huge difference on the damage on my hair, but I've noticed my hair looks less dry and doesn't get as oily as quick as it used too.