As a regular user of hair dye, I find it to be a sticky situation when I cannot find my regular dye. This is because I dye my hair every 2 to 3 weeks. I only dye the roots of my hair as I cannot stand the fact that regular dying damages your hair in the long run. This is my downfall as I am a “hair person” and go through great pains to ensure that my hair is always treated…even if this means skipping a meal or two to afford great products for my hair! I’m sure many of you can relate? Well thankfully, and I do not say this lightly, I could not find my hair dye at any of my local stores that usually stock my product…and so I stumbled upon the new Schwarzkopf Color Mask! And what a find I tell you! This permanent colour offers a professional hand in dying your hair at home. Unlike most box dyes, this one in particular claims to nourish your hair as you dye…and the proof is in the product! I used the dye and dyed my whole crown of hair. It was easy to use and actually felt more like a mask than a liquid dye. Instead of mixing the chemicals in a bottle, you are given a tub in which you shake the products together and apply as you would a hair mask. I left mine in for 45 minutes and was really blown away by the results! 2 weeks later and my colour feels as good as new! Not to mention that when you rinse out the dye and apply the conditioner it smells and feels lovely. My hair looks longer and since I have dyed it I have received numerous compliments on the “new” look I have! So, if any of you ladies are looking for a new product, one that won’t damage your hair, I recommend that you use Schwarzkopf Color Mask…even if it means that you should forgo those heels that are on summer special!