The mascara is creamy and takes a while to dry up on the lashes. It gives really good curl to the lashes and it holds the curl for a few hours as well. Even without using the eyelash curler, I get the curled lashes effect with this one. It adds considerable amount of length as well, but there is no volume added to the lashes. The negative side to the mascara is, it tends to feel heavy and clump up the lashes when two-three coats are applied.