Had such an amazing experience with the SBR Lipocream, I had never used it before and always assumed it was meant only for eczema prone skin. I was pleasantly surprised by how effective the cream was and its effect lasted throughout the day. My kids have especially very dry skin and this worked perfectly for them too. Been sports and playing outside, more so in the cold weather, it was easy to carry a tube in my bag to reapply once or twice and no more "ashy" looking skin. I must say I struggled a little with the texture of the product, maybe because it was really cold and made the product a bit harder to spread, but once it was on it was brilliant.