For me, the SBR Lipocream's 30% water formulation is where the magic lies. This cream managed to truly hydrate my skin. I will be using this cream as my staple item for hydration and have even started using it on my face after applying my serums. What I liked most was that my skin did not feel as if there was a greasy layer on the surface. Instead, my skin felt hydrated from within and its appearance and texture improved. Somehow, the cream got moisture (water) into my skin, and kept it there. I will be purchasing it in the future, as well as the smaller 30g Lipocream for my handbag.