I love this soap. I have eczema and its difficult to use most soaps and body washes because my skin is very sensitive. I have been using this soap for many years and my skin feels great. Even though it is fragranced, my skin did not get irretated and it seems to agree to it. Its affordable and it works. I don't know about the whitening part though because its just like any other soap but it does make your skin glow .