Excitement! This newly launched item produced by rubybox themselves. This is a volume boosting mascara that gives fat lashes instantly. The formula is thick and tacky so it dries really quickly, coats the lashes very nicely and holds my lashes nicely in place after I curled it with an eye lash curler. Very creamy and buildable formula which allows me to customise my look. Lasted all day without smudging or flaking. The brush is a little longer than the average wand and just the right size to reach the short lashes.