I purchased this product in “430 All Night Long” which is a shimmery purple-plum colour with very fine multi-coloured glitter. The gloss is very well packaged and the wand feels comfortable in your hand. It has a doe-foot applicator that is more contoured than usual which makes it easier to apply the gloss to both lips at the same time (I know it sounds strange but you should try it). The glitter doesn’t feel gritty and the gloss applies smoothly. The packaging claims 6hrs of wear but realistically I would say more like 3hrs with no eating or drinking. As the gloss wears off the glitter does tend to migrate around your mouth and leave you sparkly like a certain teenage vampire. This lipgloss is not as opaque as a MAC lipgloss but is less sheer than the Rimmel Vinyl lipglosses. I personally don’t consider them to be sticky but the consistency is thicker than sheerer glosses. I really like this product and would repurchase it in a less glittery shade.