OK, so the first thing you notice is this gorgeous purple colour. I think that, combined with the shape of the tube, the metallic sheen and the sexy curves will definately attract far more people than the same old boring black tubes. This products worked great for me, i love the shape of the brush, it ensures that application is smooth and even, and i have yet to exprience a clump! It lasts all day, literally, and doesn't streak or smudge.