I am eternally in search of a mascara that makes my straight lashes curve without using an eyelash curler and this one was surprisingly effective. The bottle is a funky purple/pink colour and chunky in feel, the applicator is lovely and big, and curls and separates the lashes beautifully. It's been my experience that usually the bigger the applicator the better. It dries quickly, which is great since I wear glasses and hate the smudges mascara often makes on my lenses. It doesn't clump at all, and just one coat makes a huge difference. I am very, very happy with this mascara and would recommend it highly.