I love the texture of this gloss the most, it's not too runny, neither is it thick or gooey. It has a perfect texture which doesn't make lips feel heavy or waxy, but rather silky smooth. The gloss comes in quite a few shades, but I've been addicted to the Delicious shade, mainly because its a dark and deep red colour which gives lips a nice redish tint. The gloss has a sweet scent which smells absolutely tasty and makes you want to lick your lips. I love the squeeze tube as well because you can get the right amount of gloss everytime.