I like that the tube wasn't the average shape but then when I got home and I wanted to fit it in my lip gloss holder...it didn't fit. So that kinda got to me. The shine of the product is good but the actual colour of the gloss doesn't really come through. I would have liked it to be more pigmented. I do have naturally dark lips and think that this would be better for someone with lighter lip. I do want to try some of the other colours as this is the only one that I purchased. I still like it though.