When I went lipstick shopping, I wanted a deep, sexy red colour for my lips that wouldn't easily wear off and that is what I got. On the first application, I applied lip balm before and then the lipstick, it took a couple of tries before the colour was very noticeable. Thereafter I applied the lipstick directly to my lips and the colour was strikingly beautiful and sultry. The fact that it has a cherry scent and flavour is a bonus! :)