I really like this product, the colour is rich and it's not too glossy or moist. I wouldn't call it a balm exactly because it's formula is not too moisturizing, however it's not a lipstick either. The formula is not drying, glides on evenly and fades over time rather than wearing away in patches like lipsticks do. I have the red one, it's great because even after I've eaten something, there is still a hint of colour left on my lips.

Especially with deeper colours like reds, I'm always conscious about how my lipstick is going to smudge or look uneven after I've eaten or drank something but with this I don't have that problem.

This lip product is always in my bag, it's a great red lippie without the fuss! Definitely going to try out more colours!