I believe this retails at R80 when I saw it in store so an okay price for this lipstick. The packaging is beautiful, the smell is ridiculously yummy. The lipstick itself is very matte and takes a bit of work to spread so if you're afraid of a bright, intense colour - this is not for you. I agree that you will want to apply a lip ice or gloss over this just to keep your lips moisturised. To be completely honest this is just too intense for me haha I think it is an awesome lipstick though so dare to be shocking!