Ok, so at first I was sitting on the fence with this lipstick as it has both pros and cons, But after many trials, i have to say that I am definitely in favor of it! The name is pretty much self explanatory, its definitely a show off lipstick in shocking pink, so not for the faint hearted! I receive this little bombshell in my goody bag (Thank u ladies :) and was ecstatic to boot! When uncapping the lipstick, the first thing you notice is the delicious fruity smell just emanating from the stick which is enough to make you wanna eat it. So off i go to the mirror to apply. Firstly i have to say that it simply glides on my lips, making it effortless to apply, it is highly pigmented, so just 1 glide over the lips and your set. This lipstick has a very high staying power so beware, u have to have a steady hand when applying it, otherwise you will have stained pink marks in places u dont want them (I found this out the hard way :). I wore this through out the day and my lips stayed vivacious pink even after eating and drinking, The formula is incredibly light weight so you might forget that you are even wearing lipstick, the down side is that it isn't very moisturizing, but apply a tiny bit of gloss if you are looking for the sparkle factor as this is a matte lipstick (which i prefer). Over all, cute girly packaging but with a edgy feel, the cerise pink casing is definitely a show stopper! I'm wearing it this eve with neutral make up which will definitely enhance the effect