This was the first matte lipstick I ever bought. I like the formula - it applies creamy and then dries down to what I would describe more as a velvet-matte.
I don't find it very drying on my lips compared to other brands I have tried, but if your lips are even slightly chapped before applying, it will definitely be noticeable.
As far as the formula goes, I sometimes feel it's not matte enough for my liking, but it's great for a daytime look if you're using one of the more neutral shades.
I get about 3 hours of wear before I need a touch-up, even though the lipstick does transfer when eating or drinking, but this is to be expected since it's not specifically a long-wearing lipstick.
If you like a velvet-matte finish, and a formula that lasts a good amount of time but is easy to remove, you will love this!
I will definitely purchase this lipstick again as it is reasonably priced, the quality is good, and the velvet-matte finish isn't too harsh for a daytime look.