I love this just bitten balm stain, I actually have both the old and the new one, however I find the new one is more softer in shade than the older one, it also stays on for longer. I have the new just bitten in a redish plum colour, it transfers in my lips in a smooth, rich colour and doesn't move from there. It lightly transfers onto other items like glass wear and straws, but the colour is still there. It's really worth a try!