I purchased this product at the Revlon stand at the TFG bridal show 2012, I think for R139, cant remember exactly. I went there looking for a nice cream blush and at first glance I definitely would not gave gone for this shade as its very bright orange in color and looks a bit over the top. The sales woman convinced me to try it and it was love at first glance! The formula feels very silky to the touch and takes very well to the skin. I use my fingers when applying as I find that this makes for easier application and blending. My cheeks had a beautiful natural glow, and I found that coral suited my skin very well, and it did not appear orange at all! just a beautiful subtle glow! It last pretty much all day and does not rib off on clothes so settles well into the skin. If you are fair, and looking for a good quality cream based blush that will add warmth to your cheeks in these cold winter months (Or any time of the year for that matter), then I would definitely recommend this shade! I also purchased the Revlon Just Bitten Kissable lip stain in Rendezvous to match this blush