i have naturally long curved lashes so i don't need a mascara that adds length, but I love one that can maximize and thicken my lashes! That being said, i do have to find a formula that does not clump or becomes brittle with wear as I wear contact lenses, and have to be mindful of these things to ensure a comfortable wear. This is one of my 2 favorite mascaras, it glides on easily, does not clump, stays put all day long, thickens and separates my lashes making them appear fuller, it typically cost between R129.95 - R149.95, so for the results, definitely worth it.