The Love That Red fragrance, isn't one of my favorite's out of the three fragrances I'd have to admit. However I think it can grow on me. I personally like my fragrances to smell very feminine and enchanting, Love That Red has a musky undertone in it's scent and that can be a bit overpowering, but wasn't that the idea? RED says BOLD and CONFIDENT so I suppose "overpowering" was the intent.