I purchased this recently in brown because I was such a huge fan of the Grow Luscious range, and I didn't have a brown mascara for a softer, more natural look. I have to admit that my lashes do look amazing with this mascara, no smudging, no running, no clumping, it looks natural, and my lashes are fuller and longer. My only gripe comes in with the fact that I didn't know it was waterproof, and I am not a fan of waterproof mascara, it is a nightmare to get off and pulls my lashes out, no matter what I use to aid (makeup remover, anything). Aside from that, it is a lovely mascara and looks beautiful, though I think I would have preferred a normal and not waterproof edition.