The idea of a lip stain really appealed to me because I don't really like it when your lipstick transfers or fades, but who really does? This product works wonders! Instead of sitting on top of your lips it penetrates the skin and amazingly also moisturises your lips deep down. It is a really nourishing treatment balm and comes in a variety of shades. I tried the Mystical shade after hearing about the review on Beauty Bulletin and it is now my absolute favourite colour.