when it comes to cream eyeshadows I have always been hesitant, simply because it means that after some time, it ends up in your creases, however with this product I was pleasantly surprised. its a light textured mousse eyeshadow, that blends in perfectly, to add a touch of shimmer to your eyes. I find that building on the colour, though applying it in layers, really creates a lasting effect. for a more natural look, just a sweep across the lid will do. with LOTS of mascara. I love the apricot colour, and its perfectly paired with a bronzed face. I sometimes even used it as a highlighter in the bridge of my nose, above my cheekbones and on my cupid's bow for some heavenly highlighted glow.