I'm not a fan of lip liner and hardly ever purchase it, I guess I don't quite like the severe look it brings to my lip but when I find a colour I like ,I buy it. I'm glad I did because the texture of this is so smooth and creamy that I can actually use it as a lipstick. It doesn't bleed or fade. When used as intended it gives nice definition to my lips and stays put on my lipline. The colour I chose is vixen, a reddish/maroon shade. It's quite bold so you would only need to go over your lipline once with it. I'm not too thrilled about the Price though, oh well what to do...