I purchased this because i wanted to experience the hype and because i have purchased most of revlons lip products and i must say i am highly disappointed it is very dry not very pigmented and because it is so dry it flakes off my lips and doesnt last the whole day so my lips end up dry and with no colour within an hour what a dissapointment. if you are looking for hydration and staying power you should rather buy the revlon balm stain or the revlon lip butter