A concealer can make or break your whole look. You want one that covers imperfections well, but is not "cakey". One that blends easily and survives the whole day. Something to brighten and hydrate. The new Revlon colorstay skin awaken concealer does all that and more. It's effective enough to even wear on its own and it does not rub off. I feel like the people at Revlon really took into consideration that women nowadays rarely have time to touch up their makeup during the day and designed the product accordingly. All day coverage without leaving the skin dry. I love it. This concealer will stay in my make up routine for a very long time!