I'm thrilled at the result I got from using this hair color.. Being a person who loves to color her hair, it's important that the color I use is free of ammonia and does not damage my hair. I chose a golden chestnut brown color ..and I wasn't disappointed because the color is so rich and more especially, noticeable. I'm especially pleased that it hasn't dried out my hair, infact it feels so nourished and healthy and I love the added shine.