I always have my hairdresser bleach my hair and put blue in, but every other month I renew the blue myself with at home products. That is to say: I DID NOT USE THE BLEACH PROVIDED BY RENEW SO THIS REVIEW IS ON THE COLOUR ITSELF ONLY AND NOT THE BLEACH PRODUCT. In fact I would highly recommend you getting your hair professionally bleached as it's so difficult to get the porous level right at home.

The price looks good but when you compare it to the quality of the product I guess it becomes questionable. For me, the product worked because I had my hair professionally bleach and my hair was porous enough for the colour to stick. However, I bought the ocean burst colour and the coour that came out of the bottle ad ended up on my hair looked more like their royal blue than the ocean burst (and yes the bottle and the box said ocean burst).

The product was difficult to get out of the bottle, which is annoying, and the gloves were way too big. However, the colour itself was very moisturising to the hair and it stuck very well. Unfortunately it was not the advertised colour so I was disappointed. The conditioner is also very moisturising.

Overall, I think with some tweaks to the product they could probably make this more successful. I would not buy this again though.