This is the worst Product Ever especially their new range with the highlights in. I bought the Ash Blonde Pearl 10.1 Hair dye my hair is so burnt just after 10min of having the highlight on, the colour was more purple than the Platinum shown on the box and advertisements and being a Natural blonde the results should have been as shown.. I had to go and buy a new box of dye and a darker colour to cover up the nasty look and i had to cut my long hair, short and i still have a lot of damage on my hair. The worst part is this all just happened before i had to dye it darker. I am very disgusted, products like this should be removed from shelves.