I am always sceptical about hair colors that I don't know much about ,I mean who wouldn't be but my sister has been using this for a while and gave me a box to try which I did ,reluctantly .. the results were amazing, the color took very well and my hair feels soft and silky and the color looks gorgeous. The conditioner that's included is great ,made my hair feels nourished and even more shiny. I'm glad I tried it and highly recommend it as it is by far better than most hair colors I've used . Days down the line my hair still feels soft and silky and the color has intensified .