You will rarely find me wearing lip products, but every now and then I can't resist the urge to try something new. I purchased this product in "Little Black Dress," because in my mind - every girl needs one. And just as in the case of our LBDs, every girl needs this gloss to complete the look. The colour is a vibrant and daring red, which looks perfect during the day, if you use it on its own. Or if you prefer a more dramatic or emphasized look, for the evening, applied over lipstick or lip liner, creates a complimentary and elegant look. I am not usually a fan of "tingling" lip glosses that causes plumping, as I find I want to constantly rub it off. However, this tingling isn't as bad as most glosses and the desired plumping is definitely evident. I love how moisturizing this gloss is, being sure to leave lips feeling soft and kissable all through the day! I do wish that Pure Romance would launch a lip gloss set with 3 or 4 glosses in a bag, perhaps smaller in size to bring the cost down too. I think that this product is often ignored, from their range, as the ladies do love to giggle, share and explore the rest of the catalog. However, I do feel this is yet another amazing beauty essential from them and I am excited to try out some more!