This is my favorite brand of lipstick, pricey but the high quality of it makes it so worth it. I have it in a few shades including a rich intense red... I decided to try a coral shade and I love it.. The color is intense and the lipstick is creamy and smooth textured. It's a sculpting lipstick so it really defines lips to make it appear more voluptuous.it stays put for hours and I'm still loving the elegant casing it comes in, with a magnetic closure to ensure the cap stays on.