I was shopping at Clicks ,one of my " feel good places" lol and saw this lipgloss . Now I love lip glosses and anything that plumps up my already plump lips even more :p.. I bought this and used it immediately when I got home. Its clear and has a shimmer and instantly plumped up my lips.. I also tried it over lipstick and putting a bit more at the centre of my lips and wow the effect was amazing. My pout was more plumped up than ever :p.. Its a bit tingly at first when u apply it but that's just because the plumping agents are getting to work. I like the feel of it on my lips , not as sticky as most plumpers .My lips feel moisturized and supple and so seductive ;).. This is vitamin E enriched as well. Definitely worth more than what I paid!