Estee Lauder introduced (July 2010) a new fruity floral version of their iconic fragrance Pleasures, - Pleasures Bloom. "We wanted to take the timeless core concept of pleasures - the enjoyment of life’s simple pleasures as the balance to a life that is often over connected and overextended – and express it with a new level of animation and vibrancy that reflects the world we live in today,” said Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies Inc. The notes of this fragrance are: grapefruit, raspberry, lychee, violet flower pink peony, rose, jasmine, green lily, musk, patchouli, creamy vanilla. Pleasures Bloom arrives in a reinterpretation of the original flacon with a metallic cap decorated with a pink fuchsia flower, while the outer carton has floral pattern.