My hair went from being dull, boring, grey streaks to a woman on a hair shampoo tv ad. Apart from the exquisite noticeable color, my hair immediately stopped falling out and the bounce and volume was indescribable. I would hughly recommend this product for anyone that wants an immediate fix as that is how effective it is. It is well priced and I can personally say its the best shampoo and conditioner for not just over 45's but anyone who is a brunette.