I use to use this gel when I was in high school it was and still is the best hair gel to create a wet look. I love that its fast-drying and It holds hair in place throughout the day but needs to be washed out as it becomes flaky when trying to brush it out. It's great for men, to use as a "glue" for glitter for Festival hairstyles, for laying down edges and for sleek back hairstyles.