I have never used a masque before, other than one from Dove - which I adored! So to put it lightly, with my great love for all things Pantene and now finding that they have a masque too, I had a basket full of expectations. I find that this product's consistency is a little thinner than their conditioner, which in my opinion is kind of strange. In my head, it just makes sense that it should be thicker. Well, don't let that put you off, I do feel, after application, that the treatment was more luxurious as I find my hair is shinier and looks healthier after my weekly indulgence. I won't say that the change was all that dramatic, but I think that if you don't already use Pantene and you are suffering from dry, dull and limp hair (something I am not currently experiencing - go pregnancy hormones, yayee!) then you will definitely see a more remarkable change in your locks.