When working in a salon as a stylist, you get plenty of exposure and experience with a wide variety of styling tools as they appear on the market. I had the privelage of testing out flat iron brands from Igia, CHI, Cloud Nine, Tony & Guy, Silver Bullet, Jaguar and more. Nothing comes close to the GHD flat iron. It realy emphasizes on GOOD HAIR DAYS. When correctly used and with the correct heat protection products, the hair realy stays straight until your next wash. Even clients with extreme coarse and curly hair can confirm. And if you use it to make curls, whether loose beach waves or tighter curls, again with the correct products used, the curls stays put for days and if you sleep lightly it will last untill your next wash. My first GHD lasted 10 years and was used on a daily basis in a very busy salon. It is a great investment and worth every cent. It also smoothes down the hair cuticle hence you get added shine. A must try for all creatives who loves experimenting with hair styles. The mini GHD works great on gentleman and any short hair cuts as well.