Despite being on the pricey side GHD continues to wow without restraints!!! I have naturally straight hair and barely use my hair straightener simply because my hair becomes flat. I have used it to curl my hair and was pleasantly surprised at the outcome! My mum on the other end of the spectrum had very curly hair and she used the straightener quite often. In the past 5 years I have not had a single issue with the hair straightener which is why I believe that despite it being pricey it's well worth the investment!!!